Deal

Norvestor invests in Apsis

Norvestor V has signed an agreement to invest in Apsis Sweden, the leading Nordic supplier of software-as-a-service solutions for permission based e-mail marketing.

Apsis, founded in 2001, helps its clients communicate more effectively with its customers using digital marketing channels. The company has offices in six countries, a market leading position in the Nordic region, and growing operations in continental Europe and in Asia.

The main product Apsis Newsletter Pro is currently Northern Europe’s most widely used permission based e-mail marketing tool.

Apsis has a proven operational track record with yearly sales growth of around 80% over the last three years and the company is expected to generate sales of more than SEK 80 million in 2010.

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FundNorvestor V LP Argentum share 15.78%
Portfolio CompanyApsis Sweden
Date of Transaction2010-09-02
TransactionAcquisition
Seller
Buyer
Size of Transaction 
Ind. FocusICT
GeographySweden
StageSmall/mid-cap buyout
 

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