Litorina´s Euroflorist acquires British eFlorist
Litorina’s portfolio company EuroFlorist has acquired eFlorist, one of the UK’s largest flower delivery networks.
The acquisition strengthens EuroFlorist’s market leading position in Europe and further consolidates the largest florist network outside North America.
eFlorist, the second-largest florist network in the UK, has generated solid growth over the last few years, in particular within its online and corporate business segments. In 2009, eFlorist generated revenues of approximately SEK 230 million and good profits.
EuroFlorist’s acquisition of eFlorist will strengthen the group’s product and service offering to consumers, businesses and florists and will enhance EuroFlorist’s ability to create further organic growth, in particular within the online business segment.
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| Fund | Litorina Kapital III LP Argentum share 8.7% |
| Portfolio Company | Euroflorist |
| Date of Transaction | 2010-05-24 |
| Transaction | Add-on |
| Seller | |
| Buyer | |
| Size of Transaction | |
| Ind. Focus | Consumer |
| Geography | Sweden |
| Stage | Small/mid-cap buyout |