Deal

EuroFlorist Acquires Norwegian 800Blomster

EuroFlorist Norge AS strengthens its position in the Norwegian market through the acquisition of the flower delivery service 800Blomster.

800Blomster generate most of its sales through the Internet, has a well-known brand name and a loyal customer base. The transaction is beneficial to both companies. EuroFlorist will receive an additional channel and customer interface in Norway through the transaction, while 800Blomster will benefit from access to EuroFlorist’s systems and services.

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FundLitorina Kapital III LP Argentum share 8.7%
Portfolio CompanyEuroflorist
Date of Transaction2009-04-02
TransactionAdd-on
Seller
Buyer
Size of Transaction 
Ind. FocusConsumer
GeographySweden
StageSmall/mid-cap buyout
 

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(2011-07-13)