Blyk, the ad-funded mobile network targeting 16-24 year-olds, adopts new-generation Costumer Experience Management (CEM) suite. An agreement has been signed with Aito Technologies, the innovative CEM solution provider, for the deliver and implementation of its Business-Driven CEM software product, Aito, to the UK market. The award follows a successful three-month pilot installation. 

Aito takes business intelligence from network traffic data and offers Blyk an easy-to-understand, in-depth analysis of service usage, member behaviour patterns and trends. The information is sent to key staff directly involved in the business management, and has allowed a move away from static reporting to a fully dynamic combination of reported data from different data sources the information. The carrier-grade Aito will not only ensure that information is available quickly, hence allowing Blyk to respond swiftly. It will also provide Blyk with a 360° view of the activities and overall experience of its entire subscriber base.

Both Blyk and Aito Technologies emphasise the future importance of mobile advertising as a business model and revenue-generating network activity offered by operators. A business model that embraces mobile advertising thus shows much foresight.