Deal

Almi Invest offers Videofy.me venture capital


Almi Invest has invested in online video service company Videofy.me, along with Starcom founder Ulf Sandberg. The new investors aim to extend the firm´s success into new markets.

Videofy.me was founded in 2009 by Robert Mellberg and Oskar Glauser and provides a service that connects bloggers´ videos with advertisers. Bloggers upload their videos free of charge via Videofy.me and may in turn earn a cut of the advertising revenue, which is calculated per view.

Since the commercial starts with the video blog entry, the advertisers reach the “tough to please” blog-audience directly.

Videofy.me has 17 000 registered bloggers with more than 3 million video views per month. In just 15 months Videofy.me has started to cooperate with over 50 advertisers including well-known names such as HP, Vodafone, Sony Pictures, Sony Ericsson Stadium, Halebop, Diesel, and Libresse.

Today Videofy.me generates monthly revenues of around SEK 1 million in the Swedish market. The company has eight employees and has offices in Old Town in Stockholm.

Read more


FundAlmi Invest Fund(s)
Portfolio CompanyVideofy.me
Date of Transaction2010-06-21
TransactionAcquisition
Seller
Buyer
Size of Transaction 
Ind. FocusICT, Consumer
GeographySweden
StageVenture
 

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