Developer of customer experience management software, Aito Technologies, will be delivering instant intelligence for Muxlim Inc.

The integrated media company Muxlim Inc. runs the world’s largest Muslim lifestyle network, Muxlim.com, a site which provides contents such as news, music, fashion and entertainment to Muslim audiences.  With Aito’s instant intelligence, Muxlim be able to analyse the behaviour of their users and link this to the business and network traffic.

Aito Instant Intelligence tool enables Muxlim to combine network traffic with customer profiling and thereby easily identify clear segments, which makes it easier for Muxlim to learn more about their customers’ behaviour. With the information generated from Aito’s tool, Muxlim will be able to deliver customised reports for brands, helping them to understand the needs of their audience and giving invaluable feedback on campaigns aimed at the Muslim market.