Xtract helps deliver efficient mobile and community marketing by making complexity simple and actionable - giving meaning and life to raw customer data. Xtract is a customer analytics expert, predicting customer behaviour, with core strengths in mobile, social network and analytical optimization. Xtract enables marketing departments to leverage and deliver on the potential of their brand assets, by understanding who their customers are and how they behave, what communities they belong to and how they interact within those communities. Xtract is based in Helsinki, and operates across Europe and Asia, working with blue-chip companies in a variety of sectors such as mobile, finance, retail, media, and internet, including leading mobile operators, service providers, and handset manufacturers.